Creative Learning Environment in 21 st Century ดร. ส นต ธร บ ญเจ อ ฝ ายวางแผนเทคโนโลย สารสนเทศ ธนาคารกส กรไทย

Transcription

1 ดร. ส นต ธร บ ญเจ อ ฝ ายวางแผนเทคโนโลย สารสนเทศ ธนาคารกส กรไทย

2 Tablet Computer Mobile Computer คอมพ วเตอร พกพา Integrated Touchscreen, used as the primary input Slate Convertible Booklet Hybrid

3 Typical Features of Tablet (Media Tablet) Multi-touch touchscreen Connectivity (Wi-Fi, GSM/CDMA, Bluetooth, USB) Storage (Solid-state memory) Camera Sensor (GPS, Accelerometer, Magnetometer, Ambient light, ) Accelerated Graphics Mobile Operating System & Applications Application Store

4 Unit (thousands) Creative Learning Environment in 21 st Century Worldwide Tablet Total Sales to End Users 400, , , , , , , , , , ,000 50, ,883 60,017 17, Forecast Source: Gartner, March 2012

5 Units (thousands) Creative Learning Environment in 21 st Century APAC (-JP/-CN) Tablet Total Sales to End Users 25,000 20,000 16,970 20,816 15,000 11,281 10,000 8,143 5,000 2,028 2,745 5, Forecast Source: Gartner, March 2012

6 Apple ipad (April 2010) Reinvent the Tablet PC market!!! Ecosystem for Content Consumption Hardware features Applications Services Overall user experience

7 ipad2 (2011) and the new ipad (2012) Feature ipad ipad 2 ipad 3rd Gen CPU: Apple A4 Dual-Core Apple A5 Dual-Core Apple A5X Graphics: PowerVR SGX535 PowerVR SGX543MP2 PowerVR SGX543MP4 Display: 1024x x x1536 Memory: 256 MB 512 MB 1 GB Storage: 16, 32, 64 GB 16, 32, 64 GB 16, 32, 64 GB Camera: None FaceTime front-facing and 720p rear-facing FaceTime front-facing and isight 5 MP 1080p rearfacing Data Rate: 3G 3G 4G LTE Wi-Fi: a/b/g/n a/b/g/n a/b/g/n Bluetooth: EDR EDR 4.0 Siri: NO NO Voice Dictation Only Accelerometer: YES YES YES Compass: YES YES YES Gyroscope: NO YES YES GPS: 3G Version Only 3G Version Only 4G Version Only

8 Samsung s Galaxy Tab (2010) ARM-based Samsung Exynos 3110 (1 GHz Cortex-A8 512MB RAM) PowerVR SGX540 7-inch 1024x600 Super TFT Front/back camera 16/32 GB with 8-32 GB SD Android 2.2/2.3 Successor models 2011 Galaxy Tab 10.1, 8.9, 7.7, 7.0Plus 2012 Galaxy Note 10.1 (alternative with Pen)

9 Motorola s Xoom (2011) First tablet with Android 3.0 Tegra 2 (1 GHz dual-core) 1GB RAM, 32GB Internal Flash 10.1-inch 1280x800 multi-touch Front/back camera 3G, Wi-Fi, USB, Bluetooth Impressive hardware Xoom2 (Nov 2011), 10.1, 8.2 edition

10 Kindle Fire Inexpensive ($199) through integration with Amazon s content OMAP4 (dual-core 1 GHz, 512 MB RAM) 8 GB Internal PowerVR SGX540 7-inch 1024x600 multi-touch Android 2.3 Integrated to Amazon services and application store

11 Intel Studybook (2012) Intel-based (Atom Z GHz 3W 1-2GB RAM 4-32GB SSD) 7-inch 1024x600 capacitive multi-touch Front/back camera Wi-Fi, USB, SD, optional 3G/HDMI Rugged design (drop, water/dust res.) Intel Learning Series Software Suite Windows 7 / Android 3.0

12 Aakash Tablet (2011) Indian Government project World cheapest tablet?? $35 ARM-based (366MHz 256MB RAM) 2-32 GB MicroSD 7-inch 800x480 resistive multi-touch Android 2.2 Datawind browser, no Google Play Store UbiSlate 7 suffered from low-performance, poor build quality Askash 2 project in 2012

13 Tablet PC & Windows 8 Tablet Defined by Microsoft in 2001 for Pen-enabled Windows PC Pen-based, fully-functional x86 PCs with handwriting and voice-recognition functionality Windows with tablet features Windows XP Tablet PC Edition Windows Vista Windows 7 Windows 8 with Metro UI x86 / x86-64 tablet, notebook, desktop Windows RT for ARM-based

14 The Other Tablet Graphics Tablet

15 Unique Form Factor for User Interface 1-column 1.5-column 2-column 3-column Smartphone Tablet Netbook Ultrabook

16 Unique User Experience Social interaction capability through multiuser multitouch Touch as the main interaction More concurrent touches, variety of gestures compared to smartphone Weight Not for long-hour holding, unlike smartphone Screen currently not for outdoor use (can change) Wi-Fi centric No keyboard Content consumption rather than creation, or need creative input mech.

17 Unique User Experience Platform fragmentation, favoring web-based application over native applications in the long-term, esp. with HTML5 Or mobile application development framework Rhomobile Syclo (being acquired by SAP) Worklight (being acquired by IBM) Tablet imperative ubiquitously adopted in consumer pervasive in enterprise (through consumerization)

18 Apple ios Strong ecosystems for consumers & developers Simple and reliable, non-fragmented platform, accepted interface ios 5 more mature for enterprise management ios market share as of 3Q11, 3.9% of mobile device market 15% of smartphone market (18.1% in 2015) 76.1% of media tablet market (46% in 2015)

19 Google s Android Massive momentum in smartphone, but slow mover in tablet Fragmented platform ios market share as of 3Q11, 50% of smartphone market ~22% of media tablet market (with the help of Kindle Fire)

20 Worldwide Share of Installed Base for Media Tablet OS WebOS, QNX, 2.4% 1.2% Microsof t, 0.0% Others, 0.3% MeeGo, 0.2% 90% 2011 Android, 27.6% ios, 68.3% 80% 70% 60% ios Android 50% Microsoft Microsoft, 11.2% QNX, 4.7% WebOS, 0.0% Others, 0.1% MeeGo, 0.1% 40% 30% 20% QNX WebOS Others MeeGo 2016 Android, 37.0% ios, 47.0% 10% 0% Source: Gartner, March 2012

21 Sales of media tablet is forecast to reach million tablets for 2012, and million tablets in 2013, and will reach million tablets and $107 billion by 2016 (CAGR of 43.7%) Market dominated by Apple s ipad and Android devices (45% and 37% share by 2016). Microsoft will be 12%. Comparing to Total PC shipments, million units in 2012, million units in 2016 (10.4% CAGR) Mobile PC, million units in 2012, million in 2016 (15.1% CAGR)

22 Apple product directions ipad 3 launched on 7 March 2012, there is broad speculation that Apple could launch a tablet with a smaller form factor. Microsoft s OEM partners are expected to launch tablets based on Windows 8 later in Amazon, launched 7-inch Kindle Fire in 4Q10, is expected to launch a 10-inch tablet in Other Android licensees, including Google itself, are expected to introduce tablets in 2012.

23 Backup

24 Hype Cycle for Consumer Devices Source: Gartner, August 2011